POCO, formerly known as POCO by Xiaomi and Pocophone, is a smartphone company. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent company on 17 January 2020, followed by its global counterpart on 24 November 2020. Poco released its first smartphone, the Pocophone F1 in August 2018
The Poco brand was launched as a Xiaomi sub-brand in August 2018. Xiaomi introduced the Pocophone F1 under the Poco branding which become a success. POCO India become an independent brand before the launch of its second device in January 2020. During the span of 3 years, the company launched 11 devices, most of them are rebranded Redmi smartphones.
